Winter Pride is the largest Winter Pride festival in the Southern Hemisphere, one of the largest Pride festivals in New Zealand, and now one of the largest Winter Prides in the world. 2018 was a record year for the festival following the brand change from Gay Ski Week QT to Winter Pride.
2019 had appproximiately 30% growth in attendance on 2018 with more than 3500 - 4000 guests attending over 47 events over 10 days, 9 nights in Queenstown. In 2018 we introduced the new public event - ASB Pride in the Park - which enjoyed approximately 5000 attendees and this grew in 2019 to approximately 15000 attendeees, making it this the biggest free public pride event in New Zealand. ASB Pride in the Park is supporterd by the Queenstown Lakes District Council, making the per capita contribution of the local district the highest of any in the country for an LGBTTI+ event - which is an amazing commitment to safety, visibility and inclusion of LGBTTI+ people.
Winter Pride estimates an economic impact to the region of $15,000,000 and growing. Winter Pride enjoyed a social media reach of more than 3 million impressions
throughout the festival campaign plus additional radio, print, online, and TV media coverage giving exposure to the festival, Queenstown, and our partners.
Winter Pride is a social enterprise and is always looking for ways to partner with as broad and as inclusive a range of partners as possible, especially local partners within the Queenstown Lakes District.
As a small organisation with limited crew, we rely heavily on partners’ financial contributions and contributions in kind to enable this exciting festival to happen every year.
If you would like to explore the possibility of becoming a supporter at a level higher than community level, download the PDF below and contact Martin King to find out more.
Please note that all Winter Pride supporters are expected to take the Pride Pledge so that we can have confidence that we are values aligned on our purpose.Winter Pride 2020 Sponsorship Pack